redesigning "normal" socially, ritually, and emotionally
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Moodswingers

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Are moodswings specific to PMS?

 

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What it is

"It's that time of the month" is a game that enables players to empathize with symptoms of PMS regardless of their biological sex. By showing that everyone (not just women) is susceptible to moodswings, cravings, and anxieties, the game refutes the negative bias towards PMS.

 
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How it's played

The game is simple. It's played by a group of players seated in a circle, and just like musical chair there is one less chair than the number of participants. Every round, one person picks a card from the deck and reads it out loud. If you empathize with what is on the card, you get up and switch seats with someone. But be sure to look around! You have to move fast to get your next seat!  

 
 

THe Process

The project began with 100 sketches of possible products, services, and campaigns that reimagine our relationships with period. Exploring various angles such as hygiene and puberty, Manako became interested in tackling the stigma surrounding periods. Why is it that there is such secrecy and shame about having this natural cycle? 

The first prototype Manako made was a Cramp Smasher. It is a tool that emulates menstrual cramps with a hammer that hits a man's private area. 


 

Sidewalk Advertising campaign